The European Green Deal which includes various laws and regulations, is intended to enđsure that Europe becomes climate-neutral by 20đ·50. At the conference changeNOW conference in Parđșis, KMPG's auditors presented the priorities for this systemic change towards a sustainable economy: Biodiversity, energy transition, adaptation to climate change, social inequality, protection of water resources. They are all part of the EU Climate Regulation.
All measures for ecological conversion, sustainable procurement and traceability contribute to this regulation, which will soon be legally binding in Europe. In France, the method for calculating the environmental impact, the Product Environmental Footprint (PđEF), has now been êŠofficially presented. But which points are really important? And how do we implement the right measures?
Unlike luxury or ready-to-wear fashion, sports brands have to serve two different customer segments: On the one hand, top athletes, who need high-performance yet environmentally friendly equipment, and on the other, the general (sports) public, who provide the sales. This requires a customized upđstream and downstream strategy. This is what forces the sports industry to produce strictly in accordance with the European Green Deal.
In March, all French MPs voted in favor of a legislative proposal aimed at "reducing the ecological footprint of the textile industry" in order to slow down the advance of low-cost and fast fashion. At the beginning of April, the French government announced that it had accepted the environmental labeling of textile products (PEF). It is to be introduced by 2025. The methodology is still in the consultation phase with brands and an implementing regulation is planned. These regulatory instruments are intended to increase transparency in the textile industry. The first brands want to present their results from fall 2024. Lagoped is the first French outdoor brand to have already âpublished its "Ecoscore".