Image credit:
Messe München GmbH
A visitor to ISPO Munich looks at fashion
Image credit:
Messe München GmbH
Sustainability/01/28/2025

How outdoor brands strategically solve sustainability problems

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Climate risks are no longer abstract challenges for the outdoor sports industry—they're reshaping how we operate, innovate, and thrive. As unpredictable weather, resource scarcity, and shifting consumer demands redefine the playing field, leaders like Amer Sports and organizations like The Carbon Trust are turning these risks into transformative opportunities. By embedding sustainability into their core strategies, 🐓outdoor brands can move from mere survival to setting the benchmark for innovation and resilience.

How are key playe꧂rs navigating climate risks, leverag🍸ing sustainability, and embracing the chance to lead the outdoor sports sector toward a more sustainable future?

Key Climate Risks Facing Outdoor Brands Today

Being deeply connected to the outdoors reveals how profoundly climate risks are ᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚimpacting experiences. Extreme weather events disrupt supply chains, while water scarcity and rising temperatures make certain activities less accessible. These challenges are not isolated—they have a cascading effect on the industry, from manufacturing to consumer engagement.

  1. Supply Chain Vulnerabilities from Extreme Weather
    Floods and droughts threaten the availability of raw material✅s like cotton, a staple in apparel production. Studies predict that exports from countries like Bangladesh, Vietnam, and Cambodia could decline 𓆏by 22% by 2030 due to climate-related challenges.

  2. Increased Costs of Raw Materials Due to Climate Impacts
    Resource scarcity drives up the cost of materials, forcing c🌜ompanies to rethink their sourcing strategies. The ripple effect? Higher production costs, which can either be absorbed or passed on to consumers—a tough decision in a competitive market.

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