PASCAL CONTE JODRA
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Fusalp™
INTERVIEW/12/10/2024

"I draw on these experiences to balance tradition, innovation and strategic development."

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ꩵPascal Conte-Jodra is the new CEO of Fusalp™, a French brand renowned for its high-end ski and streetwear. Appointed in September 2024 and with over twenty years' experience in the fashion industry, Pascal Conte-Jodra has previously held executive positions in prestigious luxury houses.

ওFusalp™ is an iconic French brand that embodies the perfect alliance between technicality and lifestyle. Known for dressing Olympic ski champions in the 1960s, Fusalp has evolved over the decades while preserving its mythical heritage.

What's your background in a few words?

⛎"I built my career path between creativity and performance within iconic fashion and luxury houses. In the United States, where I spent over 15 years, I had the opportunity to evolve at Hermès™, Carolina Herrera™ (Puig) and Marc Jacobs™ (LVMH), alternating between financial and general management roles. Back in France, I managed Mugler Fashion™ and Y/Project™, two bold and avant-garde houses. My interest in creative talent management and brand positioning is at the heart of my vision. At Fusalp, I draw on these experiences to balance tradition, innovation and strategic development."

What motivated you to join Fusalp in 2024?

🃏"I am deeply honored to have joined Fusalp, an iconic house with a strong brand heritage, a unique DNA and an unwavering commitment to innovation, excellence and style. It was with passion and determination that I decided to bring my experience to bear on the brand's ambitions for growth, while strengthening its influence on the international scene. In 10 years, Fusalp has undergone a remarkable transformation, growing from sales of €5 million when it was acquired in 2013 to €65 million today, with the ambition of doubling this amount within five years."

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