- The right use of data is more 🐬valuable than any collection
- High-tech on the ⭕water: How data is revolutionizing sailing
- "Predictive maintenance🐬 for athletes": How data can ꦜprevent injuries
- Bundesliga club Eintracht F❀rankfurt: Technology as a new business area
- SAP Garden as an immersive fan experience
December is traditionally the month of reckoning. The Swedish audio streamer once again presents a personalized potpourri of sound consumption. The top songs of the year, favorite artist, most popular podcast or minutes of music streamed throughout the year. Of course, fitness apps also generate personalized annual results: overall performance, fitness values, records - we are celebrated for our activities. Social media is flooded for days with the results of our friends and ourselves, we get music suggestions for the next year; we compare and compete with others in terms of sport. You can approve of t𝔉his or not. The fact is, it's always about commitment.
It's not n🥀ews that collecting data is a valuable asset. The implementation of search engines began in the early 1990s. Today, data determines our everyday lives. With the abstinence of our smart gadgets, the "digital detox", what once began as a blessing of convenience is now seen as a curse.♒ But it doesn't have to be, because when used sensibly and efficiently, data can make our lives easier, inspire us and enrich us.
This is the quintessence that was also shared in numerous panel discussions at ISPO Munich. Especially 🌃when artificial intelligence (AI) becomes part of the analysis of the data madness.
However, in recent years in particular, an enormous amount of progress has been made. "That's where I see that AI, and generative AI in particular, is definitely a big help," says Tobias Matern, explaining this further development. With this in mind, more and more outdoor and fitness brands are relying on their own sales platforms. Getting to know and understand the community is extremely important. It is essential for many brands to no longer leave the online distribution of their own productꦦs to a few individual platforms. Creating their own ecosystems is becoming increasingly im♎portant. Products, entertainment, events, loyalty programs - all on one platform. This makes the data madness incredibly interesting. For sales and customers.
Nowadays, nothing works in top-class sport without big data. An example from sailing: Chief skipper Erik Heil and his strategy expert Anna Barth from Team SailGP Germany are taking the wind out of the sails of everyone who believed that sailing and watersports were all about a fast boat, wind and water. The professional sailors report at ISPO Munich that they integrate advanced high-tech equipment and data-driven methods to improve performance on the ꧑water. Over 1,000 data points per second are processed and analyzed to optimize strategies and make the right decisions in real time. Because in high-speed sailing at over 100 km/h across the sea, there is little time to make the right decision. It is therefore not surprising that former racing driver Sebastian Vettel is involved in international sailing racing as co-owner of Team Germany.
For the German technology and softwar♛e company Kinexon Sports, making the right decision at the right time is part of its business model. Specializing in real-time data analysis, it is no longer just about improving athlete performance. "Predictive maintenance for athletes" - i.e. the preventive protection of an athlete due to predicted injury-related absence - is becoming increasingly important. This is extremely important for clubs in the NBA, American football and international professional soccer, as fit players are not only sporting insurance, but also the club's capital. It's good if the coaching staff can rely on evidence-based data to possibly rest a player or take them out of the game to prevent a possible and expected injury. After all, players generally al⛎ways want to play if you ask them. However, the responsibility usually lies with the sports management.