WORLD OF ISPO

What's ISPO?

For over 50 years, ISPO has been the global ecosystem for trends, innovations, and business in sports and everything related, driving the global evolution of sports forward. At its core is ISPO Munich, which annually serves as a trade show and business festival, offering a unique platform for the sports, lifestyle, health, and tech industries. As the world’s largest cross-industry meeting point, it brings together these converging markets. Complemented by successful formats such as ISPO Beijing and ISPO Shanghai, ISPO connects the global industry🀅, drives developments, and enables access to ne🌺w business opportunities.

We provide reach for innovations an𝔍d trends, offer guidance in complex markets, and actively shape the future of sports, lifestyle, health, and sports tech.

What topics do we stand for?

„ISPO is a community. People come here to see each other. […] You can't replicate that on the Internet. The face-to-face conversations are what makes being in business really worthwhile. And when you come with a purpose, when you come to learn, when you come to engage, when you come to have these conversations, you go home with something you can't get anywhere else.“
Hunter Lovins
Hunter Lovins, President and Founder / Natural Capitalism Solutions
„I think what we are doing with ISPO is about creating a new experience for designers who visit the trade show. And I'm really grateful that ISPO has given me the opportunity to invite those people from other industries to come here, to share their insight, to give fresh perspective. And so it's just opportunities for people to meet and talk, and I'm sure that it's gonna create wonderful projects in the future.“
Florian Auger, Director of Design OUTERCRAFT
„This was a great experience. ISPO here in Munich. I mean, to watch the sporting world come together from behind the scenes, from a technology standpoint, from an innovation standpoint, you know, it's great. It's everybody pushing to make sport bigger and better […] what a great place to express your vision for different enthusiasms and, yeah, it was a great experience.“
Andre Agassi
„I really love what I have seen. […] And I love these panel discussions. I love how it brings the entire industry together. We have so much knowledge and suddenly the discussion is becoming so much broader than what it used to be in the past, […]. Now we're really bringing the entire industry from different angles together. A lot of expertise, a lot of exchange and networking, and I really love the vibe that I'm now feeling today. Here.“
Marina Moguš, SVP/GM Central Europe adidas
„ISPO is a place where like-minded businesses come together—businesses that share our mission of connecting people with nature. But what Patagonia does alone isn’t enough. We’re just one small part of a much bigger picture. If the outdoor and sports industries unite and use our collective voice to push for stronger environmental protections, we can drive the systemic change our planet urgently needs.“
Beth Thoren
Beth Thoren, Environmental Action & Initiatives Director EMEA Patagonia
„If we can use technology to ensure we're more active throughout our day, we could have a much more active lifestyle. […] The speaking topics at ISPO this year have been phenomenal. They’ve been very diverse, covering different ages, genders, products, and challenges. You name a topic – it’s here.“
Grace McNamara
Grace McNamara, Founder & CEO The Collective
„We talked a lot on this panel session about what's the opportunity with sports tech to get more people to be active, not just sitting on our phones. We need governments to come to the table, and that is where we fundamentally believe that ISPO has an amazing platform to bring together all the key stakeholders that are critical to this issue around tackling physical inactivity.“
Emma Zwiebler, CEO WFSGI
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